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Lexus' Electrification Drives Sensory Experience at Milan Design Week 2020

Lexus' Electrification Drives Sensory Experience at Milan Design Week 2020


Today Lexus announced their return to Milan Design Week, the world's largest design exhibition, with the "SENSES ELECTRIFIED". For their 13th year in Milan, Lexus commissioned Loop.pH, a world-renowned, London-based spatial laboratory, to present a vision of an electrified future where transportation engages and stimulates the senses. In partnership with Loop.pH, Lexus aims to create a dynamic and immersive experience which was inspired by the vision of "LEXUS ELECTRIFIED" and the LF-30 Electrified concept car, which will also be on display.


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